Some Marketing Tips

So I was thinking about what to post today and I thought that it would be nice to have some helpful posts with advice or tips. I am no expert on, well any topic, but I do have the ability to research.

Today, I thought it might be helpful to include some ideas on how to make flyers. Many of us have to advertise for events, and making flyers is just one of the ways that you we may chose to get the word out there. Here are 6 easy tips to make flyers more eye catching and effective:

1.Use an attention-getting headline. This is a flyer's most important element. If you do not catch someone's eye right away, your message will be lost. Use a question, an interesting quote or a play on words. Words such as "How to," "Learn how," and "The secret to" are best.

2. Add photos or illustrations that draw people's eyes to the flyer. This picture needs to back up your message and create an emotion or mood. You can find many royalty free photos and illustrations online.

3. Remember that people will always ask, "What's in it for me?" Let the readers know how they can benefit and what advantages they will have from your offer. Write the flyer from their perspective by using the words "you" and "your." Keep the paragraphs very short and do not use long sentences or difficult words.

4. Make it easy to see the important parts of the message. Use bullets or arrows for emphasis, or box in the main point. Make it easy to read.

5. Use a typeface or font that stands out. Do not use more than two different typefaces or put anything in all caps. Sans serif type will be best, because it is more informal. Make the most important words bold or put them in color.

6. Print the flyer on bright or neon paper. (if you have access to colored paper) Do not go overboard with too many colors. Keep it simple.



I hope some of these ideas (that came from here) will help you next time you have to make a flyer for an event or project!

Here is a sample flyer!